Design: Harry Mitchell & Lydia Haworth
Animation: Harry Mitchell
In this project, I was tasked with another designer Lydia Haworth to rebrand six of the MTV music channels: Base, Hits, Live, Classic, Music & Club MTV consisting of a new logo and colourway for each channel, a set of five bumpers & stings and a re skin of the main MTV channel OSP. We created 12 bespoke patterns for each channel which would be used throughout the OSP, bumpers/stings and future key art which would hero the channels look and feel.